Eduardo has been college professor in Mexico’s Universidad Panamericana and member of USD (University of San Diego) Office of Corporate and Professional Education, he has been contributor of articles on branding and cultural code issues to Mexico’s foremost business magazine, Expansion, Mexico’s newspaper leading Grupo Reforma, Proceso magazine and La Jornada. Eduardo is a professional speaker and has given over a hundred speeches and lectures on a variety of subjects to different interest groups and countries.
His speeches have been rated as among the best at the various events at which they have been presented. His work and contributions have helped over a hundred different brands, many of which can be found among the Fortune 500 list: Sabritas, Danone, Kellogs, Nestle, Nextel, Italiannis, Lawry’s, Bimbo, Cinépolis, Tequila Cuervo, Tequila Sauza, Pedro Domeq, Maseca, Promexico, TVAzteca, Televisa, Holcim Apasco, Microsoft, Mabe, Smuckers, Folgers Cafe, Wings, Fiesta Inn. Fiesta Americana, Marlboro, Holcim Apasco, Kodak, Tecate, Pepsico, Oxxo, DHL, Coca Cola, Bacardi, among others.